As vice president of marketing for Blue
Cross Blue Shield of Arizona (BCBSAZ), Vicki McDonald is responsible for
the companyís strategic marketing efforts to integrate product
development, research, e-business marketing, sales support, advertising,
internal communications, and public relations.
With more than 30 years of experience in all phases of marketing
operations, McDonald joined the company in April 2004. Prior to BCBSAZ,
McDonald served as vice president of marketing for Health Net of
California where she led the strategic market initiatives for the
company. She has held executive-level positions with MedPartners,
Travelers Insurance Company, and Blue Cross Blue Shield of Colorado.
McDonald volunteers her time as a board member for the Phoenix Theatre,
the Boys & Girls Clubs of Metropolitan Phoenix, Phoenix Suns Charities,
and Central Phoenix Women in Business. She serves on the Economic
Development Committee of the Greater Phoenix Chamber of Commerce.
McDonald was recently honored with the 2009 Trendsetter Award and is a
graduate of Valley Leadership, Class XXVII.
McDonald received her bachelorís degree in business administration from
Arizona State University and completed graduate course work at the
University of Denver.